Introducing “The Alpha” Round Brilliant Cut by Preciosa

MUMBAI (7 August 2019) – Preciosa, the leading producer of premium Bohemian crystals and fine jewelry stones, today at a private viewing in Mumbai unveiled our re-imagined Round Brilliant cut in the company of invited guests and esteemed business partners. A paragon of geometrical precision, this new cut achieves the most ideal ratio of brilliance, scintillation and fire ever exemplified by round-cut cubic zirconia.

In attendance at today’s gathering were two of Thailand’s most internationally acclaimed designers, Ek Thongprasert and Sarran Youkongdee, who both designed showcase pieces for the occasion, as well as the special guest and Preciosa brand ambassador, New York fashion designer, Bibhu Mohapatra. Born and raised in India, Bibhu Mohapatra drew inspiration from his own heritage for his design contribution, a gold-plated headband inlaid with various Alpha stones called “The Taj,” which means “imperial crown.”

“In India, jewelry is cultural; from the time a child is born, each piece he or she receives and wears serves a specific purpose or symbolizes something special,” said Bibhu. “For this project, I wanted to create a piece that magnifies and highlights the importance and power of women.”

Meticulously developed in-house with the latest diamond-cutting software to enhance cubic zirconia’s natural optical properties and aesthetic characteristics, the Alpha cut likewise extends to much of our fine jewelry stones portfolio, including nano gems, and includes a microscopic laser engraved Preciosa logo as proof of origin and authenticity.

“Each of our ‘Alpha stones’ is simultaneously a testament to Preciosa’s drive for innovation and ability to call upon our many centuries of Bohemian glassmaking heritage,” said Jan Stiller, commercial development director of Preciosa Components. “This new Alpha cut is the culmination of hundreds of years of experience and the most modern of technologies developed right in our own facilities.”

Also on display at today’s event were two custom eyewear designs by New York-based label, a-morir, a traditionally inspired Ganesha necklace and earrings designed and handcrafted by Anoma Jewels in Bangalore, and one-of-a-kind commemorative necklace by Prague design studio Zorya, which comprises 86 stones in each of the 86 individual stages of the cutting and polishing process it takes to create a single Alpha Round Brilliant-cut cubic zircon.

About Preciosa

A global leader in luxury goods manufactured from crystal, the Preciosa Group is built upon centuries of glassmaking tradition and innovation. From hand-made lamp beads to our cutting-edge, bespoke lighting installations, Preciosa looks to our own unique heritage to draw inspiration for the future of premium, responsibly crafted Bohemian crystal. Together, the Preciosa Group operates a global network of 11 regional offices and melts 40 tons of glass every day.

A member of the Preciosa Group, Preciosa Components offers more than thirty-six thousand premium, responsibly crafted crystals and fine jewelry stones to an extensive portfolio of luxury brands, fashion and jewelry designers, distributors, and manufacturers across six continents.

Courtesy: Retail Jeweller India News Service