Indriya launches first store in Pune, marking the brand’s eighth location since its inception 

Indriya, an Aditya Birla Group luxury jewellery brand’s new store in Pune is all set to offer luxury treatment to their audience with an impressive product range, boasting over 16,000 designs in gold, polki, and diamond.  

Pune – Indriya, the premium jewellery brand from the Aditya Birla Group, has officially opened its first store in Pune, located in the vibrant Bund Garden area. This new outlet marks the brand’s eighth location since its inception in July 2024, joining existing stores in Delhi, Indore, Ahmedabad, Mumbai, and Jaipur. 

The name “Indriya,” derived from Sanskrit, signifies strength and the power of the five senses, embodying the essence of human consciousness. The brand aims to enhance its offerings by leveraging the extensive market expertise and reputation of the Aditya Birla Group. 

On the occasion of the new store launch, Dilip Gaur, Director of Indriya, expressed the brand’s mission, stating, “Indriya represents a shift in the jewellery sector. We blend traditional craftsmanship with modern technology to create unique products that celebrate India’s rich cultural diversity. Our vision is to design jewellery that tells a story and reflects the individuality of the wearer, fostering self-expression through timeless yet contemporary pieces.” 

Sandeep Kohli, CEO of Indriya, highlighted the evolving significance of jewellery in today’s society, “Jewellery is no longer just an investment; it has become a statement of personal identity. At Indriya, we offer distinct designs, personalized services, and an immersive shopping experience.” 

To enhance the customer journey, Indriya has introduced a Signature Experience that includes exclusive lounges, in-store stylists providing personalized assistance, and a luxurious, sensory-driven shopping environment. The brand is also committed to integrating the latest digital technology to ensure a seamless shopping experience across both online and physical platforms. 

The brand has meticulously used symbolism to create a unique identity. Indriya’s logo features a Female Gazelle, symbolizing grace, beauty, and elegance—qualities that resonate with the modern woman. Each piece of jewellery is crafted with meticulous attention to detail, drawing inspiration from India’s rich heritage.  

Retail Jeweller India News