Greenlab Diamonds launches retail arm Aigiri, with first physical store located in Delhi

The brand has chalked out an ambitious retail expansion plan, and aims to establish 10 more outlets across India by December 2025

New Delhi: Leading lab-grown diamond manufacturer Greenlab Diamonds has launched its first retail store in South Extension, New Delhi. This marks the beginning of the brand’s ambitious retail expansion plan in India, with an aim to establish 10 more outlets across the country by December 2025.

The flagship store of Aigiri, Greenlab’s retail arm, aims to make sustainable luxury jewellery more accessible to consumers. By focusing on CVD lab-grown diamonds, Aigiri provides environmentally responsible jewellery, combining refined design with ethical sourcing.

Former Union Minister Smriti Irani was present at the new Aigiri store opening ceremony.

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Smit Patel, Director of Greenlab Diamonds said, “We’re witnessing a paradigm shift in the luxury jewellery sector. Today’s consumers are not just looking for brilliance and beauty; they’re seeking sustainability and ethical sourcing. CVD lab-grown diamonds perfectly address these evolving preferences. Our expansion plans reflect the burgeoning demand for conscientious luxury in India.”

Greenlab has already clocked notable milestones in the sustainable luxury sector, the high point being Prime Minister Narendra Modi’s gift of a 7.5-carat lab-grown green diamond from Greenlab to US First Lady Dr. Jill Biden, showcasing India’s expertise in sustainable diamond production. In addition, Greenlab made a crown adorned with CVD lab-grown diamonds and fine gold for Ram Lalla at the Ram Janmabhoomi temple during its inauguration ceremony.

With a focus on accessible luxury, Aigiri creates diamond jewellery that integrates traditional craftsmanship with modern aesthetics. Aigiri CEO Rajesh Baid said, “At Aigiri, we’re not just crafting jewellery; we’re creating a forcefield of love and timeless memories. Our pieces are designed to be cherished across generations, celebrating the bonds we hold dear.”

With Greenlab’s ongoing retail expansion, the company aims to solidify its presence in India’s growing sustainable luxury market, responding to the increasing consumer interest in lab-grown diamonds and ethical luxury options.

Retail Jeweller India News