GJEPC launches former Miss World Manushi Chhillar as its brand ambassador

GJEPC organizes India Evening to showcase finest of Indian jewels to ambassadors of the leading countries of the world

The Gem and Jewellery Export Promotion Council of India (GJEPC), apex trade body promoting Indian gems & jewellery exports organised the India Evening in New Delhi inviting ambassadors, high commissioners, trade diplomats representing several countries from across the world along with leading Ministry officials and trade fraternity.

Dr. Rajkumar Ranjan Singh, Union Minister of State for External Affairs and Education was the chief guest. In addition to diplomats representing over 60 countries worldwide, attendees included Vipul Shah, Chairman of GJEPC, Kirit Bhansali, Vice Chairman of GJEPC, and Milan Chokshi, Convener of Promotions & Marketing at GJEPC, among others.

Shah announced that Manushi Chhillar as the new global brand ambassador of GJEPC for promoting India’s diamond, gem & jewellery creations to the global diaspora. The Government of India, with GJEPC as the nodal agency, has taken several steps to facilitate the showcasing of creations from different parts of the country representing 5000 years of handcrafted design excellence in the diamond, gem and jewellery business.

Shah said “The Ambassador Meet 2023 is an opportunity to engage in policy advocacy impacting the gem and Jewellery sector while facilitating more trade and exports. By interacting with ambassadors and diplomats, we aim to raise awareness about India’s prowess in Gems & Jewellery and seek their support in addressing them at a diplomatic and governmental level. India has signed several bilateral trade agreements to enhance exports including those of gem & jewellery, and this forum will help open new doors.”

“India is a treasure trove of unique designs and craftsmanship as well as also a reliable and strategic business partner. We seek your support to connect with respective countries and facilitate business opportunities for India’s gem & jewellery industry. This will enhance bilateral trade and cultural ties between our countries. The Indian industry has embraced technological advancements, incorporating automation, innovative designs, and sustainable practices. We are committed to promoting responsible sourcing of raw materials and ensuring ethical practices throughout the supply chain. Our vision is not only to create beautiful pieces of jewellery but also to promote a sustainable and inclusive industry that takes care of our environment and communities,” added Shah.

Talking about Manushi Chhillar, Shah said, “Manushi Chhillar, a name synonymous with grace, beauty, and immense talent, will be the Brand Ambassador for GJEPC. Manushi brings with her a unique blend of elegance and charisma. Her global accomplishment and influence, dedication to her craft and her ability to captivate audiences perfectly align with the spirit of the GJEPC. Through her association with us, Manushi will celebrate the remarkable craftsmanship and ingenuity of our artisans and elevate the significance of Indian jewellery on a global scale.”

Retail Jeweller India News