GJEPC delegation bolsters jewellery trade links in Latin America 

Meetings held with jewellery bigwigs from Brazil, Panama, and Colombia on promoting Indian jewellery 

Bengaluru: The Gem & Jewellery Export Promotion Council (GJEPC) continues its stride in strengthening global jewellery trade by engaging with key stakeholders in Latin America. Led by Kirit Bhansali, Vice Chairman of GJEPC, the delegation embarked on a fruitful tour across Brazil, Colombia, and Panama, exploring avenues to promote Indian jewellery exports in the region. 

In Colombia, the delegation met with the Ambassador of India to Colombia, discussing strategies to bolster trade relations and promote Indian jewellery in the Colombian market. The visit to the local jewellery market provided valuable insights into consumer preferences, highlighting opportunities for Indian jewellers to tap into the burgeoning demand for high-quality jewellery products. 

Simultaneously, in Brazil, discussions were held with top industry players, including Ecio Morais, Director of IBGM, organizers of the renowned Feninjer jewellery show in São Paulo. Deliberations focused on the prospect of establishing a dedicated India Pavilion for exhibitors dealing in loose stones, aiming to enhance India’s presence in the Brazilian market. 

The delegation also engaged with prominent Brazilian jewellery brands such as the Monte Carlo group and the SAUER Group, exploring collaborative opportunities and strategies for market expansion. Talks with representatives from ESMEBRAS underscored the delegation’s commitment to fostering bilateral trade relations within the jewellery industry. 

Throughout the tour, the delegation actively interacted with Indian Embassy officials and major retailers, including H Stern, furthering efforts to facilitate trade between India and Latin American countries. By gaining insights into market dynamics and understanding import-export policies, the delegation aims to encourage participation in events like the India International Jewellery Show (IIJS) and upcoming buyer-seller meets, fostering greater exchange and collaboration within the global jewellery industry. 

The GJEPC’s initiatives in Latin America reflect its dedication to promoting Indian jewellery on the international stage, paving the way for enhanced trade relations and mutual growth opportunities between India and the Latin American region. 

Retail Jeweller India News