Bhima Jewellers’ ‘KAHANI-Bridal Stories by BHIMA’ campaign redefines tradition and individuality 

The unveiling of the campaign’s TV commercial introduces the fine wedding jewellery collection, “Kahani,” featuring Pooja Hegde 

Bengaluru: Bhima Jewellers looks to leave an impression on the wedding season with the launch of their latest campaign, “KAHANI-Bridal Stories by Bhima.” This campaign not only adds a touch of sparkle to the festivities but also celebrates the essence of tradition intertwined with individuality. 

The unveiling of the campaign’s TV commercial (TVC) introduces the brand’s exclusive fine wedding jewellery collection, “Kahani,” featuring actor Pooja Hegde. Designed to resonate with contemporary women, the TVC showcases a bride immersed in the joy of her wedding celebrations, bedecked in Bhima’s exquisite jewellery, as she creates memories to cherish a lifetime. 

In India, the significance of precious stones and intricate craftsmanship in wedding jewellery is deeply rooted in tradition. Bhima Jewellers’ campaign attempts to celebrate this heritage while embracing the evolution of modern weddings, blending timeless customs with a contemporary touch. The focus is on the modern South Indian bride, who seamlessly integrates tradition into her unique personality, viewing customs not as constraints but as opportunities for self-expression. 

Vishnusharan Bhatt, Managing Director of Bhima Gold Pvt. Ltd., expressed his sentiments on the campaign, stating, “The ‘KAHANI-Bridal Stories by Bhima’ campaign pays tribute to the modern South Indian bride, who elegantly navigates the realms of tradition and modernity. We take pride in accompanying her transformative journey by offering jewellery that not only enhances her beauty but also celebrates her individuality.” 

He further elaborated on the collection, saying, “Each piece in this exclusive collection reflects our commitment to crafting jewellery that resonates with the modern bride’s sensibilities. Our aim is to bring forth innovative designs that capture the essence of her unique story.” 

Retail Jeweller India News