Freecharge joins hands with SafeGold to launch digital gold offering

Speaking on the launch, Siddharth further added, “Onset of this festive season gives us the perfect opportunity to launch our digital gold offering. This partnership with SafeGold is another step towards augmenting customer experience. Simplifying features like instant online delivery, 24/7 access to transparent dynamic prices and minimal cost of investment to begin with, we want to enable customers to buy, sell and store pure gold at the click of a button.”

“Online purchase of Gold is still a nascent yet fast-growing market in India. Our partnership with Freecharge will help in improving transparency and efficiency when consumers buy gold in India. The focus is on driving mass adoption at affordable ticket sizes. SafeGold’s structure is in line with global best practices that puts a premium on protecting consumer interests through an independent trustee and custodian. In partnership with Freecharge we plan to introduce products, which will make it easier for Indian consumers to accumulate wealth and earn returns on their gold holding,” said Gaurav Mathur, managing director of SafeGold.

Freecharge’s objective, as a part of Axis Bank, is to make itself a comprehensive and open digital financial service platform that can facilitate a suite of offering to its consumers enabling them with accessibility and choice of service.