Divine Solitaires Festival celebrates success at IIJS Premiere with exciting weekly draw

 Celebrating its third successful year at the third day of IIJS Premiere in Nesco, Divine Solitaires Festival united customers across 103 cities in India under a unique diamond retail experience

Mumbai – The Divine Solitaires Festival marked a significant milestone at the IIJS Premiere today, celebrating its third year with an exhilarating weekly draw event. The festival, which has rapidly gained popularity over the years, attracted a wide audience, both in person and across social media platforms. Hosted by Divine Solitaires, the event featured the first weekly draw, offering participants a chance to win an array of coveted prizes, including cars, electronics, and luxury goods.

Jignesh Mehta, Founder and Managing Director of Divine Solitaires, opened the session with a heartfelt address, reflecting on the festival’s remarkable growth and the overwhelming response it has received. “We started this festival two years back, and each year, it has grown exponentially. In 2023, we saw a 60% growth from the previous year, and in 2024, we are already witnessing a 30% increase. By the time the festival concludes, we expect to see a growth of 60-70% compared to last year,” Mehta stated. He also highlighted the scale of the event, which spans 103 cities and involves over 200 reputable jewellers across India.

The festival’s success is not just in numbers but also in its unique offering. Customers who purchase Divine Solitaires products during the festival are automatically entered into weekly draws, with the chance to win exciting prizes. This year, the festival is expected to distribute over 6,000 products, each accompanied by an assured gift. Mehta emphasized that Divine Solitaires is not just about selling exquisite diamond jewellery but also about creating an unparalleled customer experience, which includes the thrill of winning these exciting gifts.

Mehta added, “The Divine Solitaires Festival of India has become the biggest event in diamond retail across the country. It’s not just about owning beautiful solitaire jewellery; it’s also about being part of something larger, where every purchase brings with it the possibility of winning extraordinary prizes.”

The session progressed to the much-anticipated first weekly draw, where ten lucky winners were announced. The prizes ranged from high-end appliances to the latest gadgets, with the grand prize being a car, which will be drawn at the end of the festival. The digital format of the draw ensured transparency and excitement, as each winner was revealed live on stage.

As the winners were announced, the atmosphere was charged with enthusiasm and anticipation. The winners got exciting prizes like Whirlpool Frost-Free Triple Door Refrigerator, HP laptop, and MetaQuest 3 Virtual Reality set.

Reflecting on the festival’s impact, Mehta shared his satisfaction with how the event has brought together customers and jewellers under one unified experience. “This festival is a dream come true for us. What started as a small initiative has now become a nationwide celebration, with our solitaires reaching customers across the length and breadth of India,” Mehta concluded.

The Divine Solitaires Festival continues to captivate audiences, promising more exciting weekly draws in the coming weeks, culminating in a grand finale that is eagerly awaited by all.

Written by Maithili Patange

Retail Jeweller India Exclusive