Divine hosts its Solitaire Festival Awards, discusses the success of the national promotional campaign

The winners of the Solitaire Festival Awards were selected across several categories and regions based on their performance during the Solitaire Festival of India

Divine Solitaires, a brand synonymous with natural solitaires and solitaire jewellery, recently hosted its Solitaire Festival Awards. The awards ceremony recognized the winners of the month-long national promotional campaign known as the Divine Solitaires Solitaire Festival of India, which was active in more than 180 stores across 90 cities.

During the festival, more than 6,000 gifts were given to customers, and the footfall increased by 2.5 times from month to month, creating a major impact on the brand’s sales.

Saiyam Mehra, Chairman, of All India Gem & Jewellery Domestic Council, presented the awards. The winners of the Solitaire Festival Awards were Ranka Jewellers, Chinchwad, Pune (Top Performer for the West Zone), and Kuldip Sons Jewellers (Top Performer for the East Zone). Next, Rajesh Rokade, Vice Chairman, All India Gem & Jewellery Domestic Council, presented the awards for the following categories – Top Performer for the South Zone-Abharan Jewellers, Udupi; and Top Performer for the North Zone – Kamal Jewellers, Dehradun.

Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said, “The Solitaire Festival of India became the grandest extravaganza of the industry. I am proud that Divine Solitaires was able to make this a success with all the associates across the country. It took a lot of brainstorming to determine how customer engagement could be efficiently achieved in different parts of the country. This event was especially planned in August because of the upcoming festive and wedding season.

Among the other categories of awards were Top Performer for the Central Zone, Chain Store Award, and Top Performer Jeweller Runner-Up, among others.

Mehta shared some interesting insights and data procured during the Solitaire Festival of India. He noted that more than 18 stores made 100 transactions in the 30 days of the campaign. He also pointed out that the ‘Plan Your Dream Solitaire’ scheme was one of the most successful schemes during the promotional campaign.

One of the main focuses of the awards that all jewellers appreciated about the entire campaign was the transparent and competitive pricing of Divine Solitaires solitaire and solitaire jewellery products.

Retail Jeweller India News