De Beers Forevermark launches exclusive jewellery line for daughter’s day 

The brand collection is crafted from 18-carat gold and features delicate designs suitable for everyday wear 

Mumbai – Fine jewellery brand De Beers Forevermark has unveiled a curated jewelry line in celebration of Daughter’s Day, featuring minimalist pendants crafted from natural diamonds. This special collection is designed to honor the unique brilliance that daughters bring to their families. 

In a recent press release, De Beers Forevermark stated, “This Daughter’s Day, take a moment to celebrate the unique brilliance your daughter brings into your life. Each piece in our specially curated collection of natural diamond pendants is thoughtfully designed to honor her strength, grace, and individuality. These timeless pendants serve as a beautiful way to express your love and admiration.” 

The Forevermark pendant collection is crafted from 18-carat gold and features delicate designs suitable for everyday wear, reflecting the increasing trend in the Indian market for lightweight, fine jewellery. 

De Beers Forevermark is committed to sustainability, sourcing and hand-selecting its diamonds responsibly. The brand’s products are available through its direct-to-consumer e-commerce platform as well as brick-and-mortar stores across India, including a showroom in Hampankatta, Mangaluru. 
 
According to a March report published by Rapaport, De Beers’ Forevermark remain transition to cease supplying loose diamonds, in a shift toward becoming an India-focused jewellery label selling solely at its own branded stores. The business is also amid move away from using the De Beers name, reversing a rebrand it carried out three years ago, executives from the miner said Tuesday in a letter to Forevermark partners. The conversion began in April 2024 and be complete by January 2026. 

“Forevermark has played an integral role in advancing the marketing and retailing of natural diamonds since its inception in 2008,” wrote Sandrine Conseiller, CEO of De Beers’ brands, and Paul Rowley, its executive vice president for diamond trading, in the letter. “As we continue to evolve the brand for a commercially successful future, we have decided that, from January 2026, Forevermark will be refocused only as a jewellery brand.” 
 

 
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