Dande Gold & Diamonds celebrates one year of success at its Sinnar showroom with ‘Sur Sandhya’

On December 7, the brand marked the first anniversary of its Sinnar branch with a celebration that brought together both old and new customers

Sinnar:When Dande Gold & Diamonds celebrated the first anniversary of its Sinnar showroom on December 7, the highlight was a musical programme, Sur Sandhya, which included a range of popular Marathi and Hindi songs. The 2.5-hour evening event offered a mix of lively tunes, including tracks from the popular Marathi film Sairat, and emotional melodies, catering to different tastes.

The store also provided a tour for customers, allowing them to explore the wide range of products available. The tour was well received, and many of those who had heard about the event through word of mouth or various advertising channels took the opportunity to visit the brand’s showroom. The increase in footfalls was significant, with a marked rise in customer enquiries and purchases, especially on the day of the event, said a spokesperson for the brand.

In an effort to engage the community and provide an extra incentive, a lucky draw was also organized, which garnered 1,250 entries. Customers received a coupon with a unique number, and three lucky winners were drawn to receive gold coins as prizes. The response to the lucky draw was significant, with customers sharing their experiences on social media platforms like Instagram and Facebook, enhancing the overall visibility of the event.

To promote the event and ensure maximum participation, Dande Gold & Diamonds used multiple channels of communication. Invitations were personally extended to key customers, including influential figures in the Sinnar Industrial Area and local government employees. Additionally, pamphlets were distributed to households, while social media and local newspapers played a key role in spreading the word about the anniversary celebration.

The store’s success during the event was not just measured by the footfalls but also by the increase in sales, which doubled on the day of the celebration. The promotion was also an early preparation for the brand’s upcoming February anniversary sale.

For more than 98 years, Dande Gold & Diamonds has been a trusted name in the jewellery industry. With its flagship store in Nashik, and the store at Sinnar launched in 2023, the brand has built up a loyal customer base. Its upcoming 100-year celebration is expected to be another milestone in itseventful journey.

Retail Jeweller India News