Dande Gold & Diamond turns Children’s Day into an innovative shopping experience at its store

The retailer held a family-friendly event to boost engagement and sales, combining fun activities like magic shows and give-aways with high-quality jewellery offerings, creating an interactive, pressure-free shopping environment

Nashik: In a strategic move to boost customer engagement and drive footfalls, Dande Gold & Diamond, a leading jewellery retailer in Nashik, transformed the average Children’s Day celebration into an innovative shopping experience. The store, led by Partner Anil Dande, leveraged the occasion to create an immersive family-friendly event that blended entertainment with a retail push, offering a refreshing approach to jewellery shopping.

Anil Dande, Partner at Dande Gold & Diamond, explained that the initiative is designed to transform the conventional shopping trip into an experience that everyone can enjoy. “We wanted to create a day where families, especially parents and children, could come together to enjoy something fun while also shopping for high-quality jewellery,” said Dande, adding that the event included a magic show, games and exclusive give-aways.

Central to the event is a two-hour magic show that has become a highlight for children and parents alike. While the kids are enthralled by the performance, parents are free to browse the store’s collection of fine gold and diamond jewellery. To further enhance the family-friendly atmosphere, the store distributes thoughtful gifts like school bags, water bottles and notebooks, ensuring that the event leaves a positive impression long after it ends.

While the focus is on creating a fun and relaxed environment, the event also serves as a subtle but effective sales tool. The store has seen strong interest in its products during the event, especially items like rings, pendants and bracelets, as parents take advantage of the time to purchase gifts. “We want people to feel comfortable, to take their time and enjoy the experience without any pressure,” Dande explained.

For customer engagement, the brand distributed coupons during the Children’s Day event, offering exclusive discounts and deals for customers to redeem during it or later. Last year, the store saw an 85% redemption rate on the coupons handed out during the event, demonstrating the success of their approach in both engaging customers and driving sales.

Last year’s Children’s Day celebration proved to be a resounding success for the brand, attracting many more customers than those who had registered in advance. This year too, the store saw a turnout bigger than the 350 who had registered, thanks to the growing popularity of the event. “The response has been overwhelming,” said Dande. “We’ve seen that customers appreciate the effort we put in to make the experience enjoyable for the whole family. It’s not just about selling jewellery, but about creating memories and fostering connections.”

Dande Gold & Diamond’s approach to customer relationships goes beyond the day of the event itself. The data collected from event registrations, such as customer preferences and purchase history, is used to personalize future offers and improve customer interactions. “These events are part of a long-term strategy to build strong, lasting relationships with our customers,” said Dande.

As a result of these initiatives, Dande Gold & Diamond has cultivated a loyal customer base that returns time and again, and positioned itself as a trusted name in Nashik’s jewellery retail market. “For us, it’s about making sure our customers know they’re part of something bigger, that they’re valued and appreciated,” said Dande.

Written by Achal Chaubey

Retail Jeweller India Exclusive