CaratLane launches second store in Mangalore, to cater to wider audience in the city

With the launch of the new store, the brand will be able to access designs from CaratLane’s iconic collections as well as collaboration collections 

Mangaluru: CaratLane, India’s leading omni-channel jewellery brand, launched its 2nd store in the city of Mangalore. The store was inaugurated with the tradition of a coal-breaking ceremony at the store location in Fiza by Nexus Mall, Temple Rd, Pandeshwar, signifying the birth of a new store and prosperous times ahead. The launch was graced by the presence of friends, family and loyal customers of the brand.

The brand is focused on making diamond jewellery accessible and now welcomes its customers to its newest store in Fiza by Nexus Mall, Mangalore.

Customers will be able to discover and try designs from CaratLane’s iconic collections, like Butterfly and collaboration collections like Minions, Peppa Pig and Harry Potter along with their most popular jewellery segments such as modern mangalsutras, everyday earrings and diamond rings.

Catering to a wider audience and a variety of occasions, the store will feature kids’ jewellery and ample options for gifting this wedding season.

CaratLane has launched its brand new collection, Alpona, that draws inspiration from the mesmerising traditional art style, creating the perfect blend of traditional and modern elegance.

Crafted in 14kt gold, white ceramic, and diamonds, the gorgeous Alpona motifs can be seen in a variety of categories, including earrings, rings, bracelets, and pendants.

To further enable customers to #KhulKeKaroExpress, the brand has launched a new feature called Postcards. Using Postcards by CaratLane customers can now embed a heartfelt video message in a ring. On scanning the ring customers can relive milestone occasions of their lives such as proposals, anniversaries, birthdays or personal victories.

Talking about the launch, Atul Sinha, Chief Operating Officer of CaratLane said, “We are delighted to inaugurate our new store in Mangalore and increase our foothold in the South region. With every new store, we are enabling more and more consumers in a specific region to browse and discover jewellery designs they like and try the designs in a store near them or using features like Try At Home or CLive.”

Courtesy: newskarnataka.com