Bvlgari launches its first digital boutique in India in partnership with Tata CLiQ Luxury

A curated selection of the brand’s fine jewellery, watches, leather goods and India-inspired editions, including the newly launched Mangalsutra sautoir necklace, are available on the platform

New Delhi: Tata CLiQ Luxury has announced an exclusive partnership with fine jewellery brand Bvlgari to launch its first digital boutique in India. This strategic collaboration marks Bvlgari’s debut in India’s e-commerce space, allowing consumers to buy Bvlgari’s iconic jewellery, handbags and watches from the comfort of their homes. The brand intends to maximize the reach of its high-end products for the fast growing new customer base in India, and utilize Tata CLiQ Luxury’s digital expertise for it.

From India-inspired creations such as the B.zero1 Kada bracelet and the iconic Bvlgari Mangalsutra to an array of creations including the Serpenti Viper bracelets and B.zero1 rings, the Bvlgari digital boutique on the Tata CLiQ Luxury platform offers a curated selection of its most celebrated pieces. The digital boutique will also house Bvlgari time-pieces including the famed Serpenti, the Octo Finissimo collection, and the Octo Roma, besides a wide range of leather goods and accessories.

Tata CLiQ Luxury and Bvlgari will offer a dedicated luxury concierge service, through which customers can get a personalized shopping experience from knowledgeable experts trained by Bvlgari who can guide them in their journey.

Gopal Asthana, CEO, Tata CLiQ, expressed his enthusiasm about the partnership, saying, “We are honoured to welcome Bvlgari to Tata CLiQ Luxury. Known for their unparalleled craftsmanship and exquisite designs we are proud to be their e-commerce partner in the country. The jewellery, watch, and accessories categories on the platform are of key focus and with this launch, we are elevating our portfolio further. Our endeavour is to bring iconic luxury brands to consumers across India, and we look forward to offering consumers an unmatched online luxury shopping experience.”

Speaking about the launch, Jean-Christophe Babin, CEO, Bvlgari, said, “We are thrilled to mark a new chapter for Bvlgari in India through our partnership with Tata CLiQ Luxury, India’s leading luxury lifestyle platform. This important partnership allows us to bring our iconic designs across India, meeting customers with whom we share a deep love for beauty, excellence and exquisite craftsmanship. Together, we want to offer our customers an online shopping experience through the same attention and warm welcome that can be found in our boutiques.”

Tata CLiQ Luxury offers premium and luxury brands across a range of categories on its platform, through careful curation of brands, brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, with attention from dedicated relationship managers.

Roman high jeweller Bvlgari, part of the LVMH Group, was founded in the heart of Rome in 1884. It has evolved into a global luxury brand offering fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels in the world’s most exclusive shopping areas.

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