Brand ambassador Kiran Mazumder bids goodbye to Anjali Jewellers in an emotional reel

The Instagram reel was uploaded on December 30 2023, which featured Kiran thanking the brand for uplifting her to the stature of a Bong diva today 

Kolkata: Ambassadors are more than just the face representing a brand. West Bengal’s chain store brand Anjali Jewellers proved that with their recent social media update, which gave a bittersweet farewell to Kiran Mazumder, the longstanding brand ambassador of the jewellery brand.

In that Instagram video uploaded on December 30, Kiran shares her heartfelt gratitude to Annargha Uuttiya Chowdhuury, Director, Anjali Jewellers, who has been an inspirational figure to her, on and off set. “Words aren’t enough to express how grateful I feel towards Anjali Jewellers and Annargha for making a person like me, who is not a celebrity, the face of the brand for Kolkata and West Bengal at large,” Kiran said, adding that Chowdhuury identified her talent and groomed her to excellence.

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A post shared by Anjali Jewellers (@anjalijewellersbharat)

Informatively, this Bong beauty has been making waves on social media. Of late, Anjali Jewellers has been getting a lot of appreciation online because of their behind-the-scenes footage of advertisements featuring Kiran, which indirectly gives its followers an assurance of closeness as they get to see a blow-by-blow account of an ad shoot. This activity has promoted transparency and also strengthened customer trust.

The video has received over 400 likes on Instagram, with fans all over the world wishing Kiran well for her journey ahead. The very gesture of bidding goodbye to a brand ambassador, whose work has helped Anjali Jewellers reach greater heights, speaks volumes about a brand that instils a sense of belonging and responsibility with every stratum of its workforce. Such an approach and message impress consumers and help them set their preferences for forthcoming purchases.  

Retail Jeweller India News