Bhima Jewellers has brand ambassador Sobhita Dhulipala headlining its new diamond collection launch

The actor, known for her poised and refined image, represents the brand’s commitment to elegance and transformation, and the collection is being promoted with the hashtag #ShineBrighterAsYouEvolve

Alappuzha: Bhima Jewellershas just launched a new diamond collection, bringing in its brand ambassador, actor Sobhita Dhulipala, to headline the launch. The actor, known for her poised and refined image, represents the brand’s commitment to elegance and transformation.According to the brand, each diamond in the new collection is intended to “reflect its brightest shine”.

Sobhita Dhulipala’s ongoing partnership with Bhima Jewellers aligns with the brand’s focus on capturing the essence of personal transformation, with each diamond representing a significant moment of growth. This partnership underscores the brand’s vision of offering high-quality, elegant jewellery that speaks of the journey and beauty of the modern woman. The brand is promoting the diamond collection with the hashtag #ShineBrighterAsYouEvolve across its social media platforms.

Notably, Bhima Jewellershad announced Sobhita Dhulipala as the face of its diamond jewellery range in January 2024, and followed it up with the launch of a new television commercial titled ‘Made to Celebrate You’,going beyond conventional norms. While diamonds are often perceived as gifts for women, the commercial shifted the focus to diamonds paying homage to inspirational women from diverse backgrounds. The message underscored the idea that women today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomized this spirit and stoodas a perfect testament to the women Bhima Jewellerssought to honour.

Recently, while celebrating its 100th anniversary, Bhima Jewellers made headlines, achieving a record-breaking single-day turnover of Rs 200 crore across three showrooms in Kerala’s Thiruvananthapuram, unprecedented in India’s jewellery market.The brand earned a Guinness World Record, and the milestone day saw sales of over 250 kg of gold and 400 carats of diamonds across the three showrooms, driven purely by customer trust and loyalty, with no marketing activity by the brand.

Founded in 1925, Bhima Jewellers has established itself as one of India’s leading jewellery brands. With more than 60 stores across five South Indian States including Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Telangana, as well as four stores in the UAE,the brand continues to evolve and target new frontiers.

Retail Jeweller India News