#BeTheMoment: Reliance Jewels’ ‘Brides of Vivaham’ ad exhorts brides to be a part of their magical moments

The campaign includes a series of videos and promotes the new ‘Vivaham’ wedding collection encompassing regional elements for the upcoming festive season

 

Hyderabad: Leading jewellery retailer Reliance Jewels has just launched the ‘Brides of Vivaham’ ad campaign, portraying the vibrant spirit of the modern bride as she cherishes her special moments, adorned in exclusive jewellery. It exhorts the bride to celebrate her own wedding and be a part of her magical moments. It is being promoted with the hashtag #BeTheMoment. In one of the campaign videos, the bride turns photographer while in another video, she puts the protective ‘kaala teeka’ on herself. In another video, the bride steps forward with confidence and ascends a staircase as she enters her new home.

Watch the campaign videos here

The ad campaign promotes the new ‘Vivaham’ wedding collection for the upcoming festive season, reaffirming the brand’s commitment to bridal jewellery that embodies both tradition and modern sophistication. The new collection features eight marquee pieces including chokers, bangles, earrings, necklaces, hath phool, mang tikka, nose rings and waist belts, crafted in both gold and diamond. It includes an array of regional jewellery trousseau, reflecting the unique cultural nuances of various regions. Reliance Jewels had launched the 2023 edition of the Vivaham collection with 15 distinct bridal looks, to match the regional ensembles of different Indian brides.

Speaking on the launch, Sunil Nayak, CEO of Reliance Jewels, said, “Weddings in India hold deep emotional and cultural significance, and bridal jewellery is at the heart of these celebrations. Our Vivaham collection is a tribute to this enduring tradition. Each set in the collection elegantly fuses regional heritage with a modern flair, crafted for today’s bride who embraces her individuality and personal style. These pieces become cherished keepsakes for years to come, far from being just an adornment for the big day.”

To celebrate the wedding season, Reliance Jewels is offering brides-to-be value shopping at its online portal and in Reliance Jewels stores in over 185 cities.

Retail Jeweller India News