Kalyan Jewellers’ Candere highlights its #Besotted collection through ad film

With Valentine’s Day coming up, Candere by Kalyan Jewellers (an Indian online portal for gold, diamond, gemstone, platinum jewellery, and gold coins) has released an ad film to highlight its #Besotted collection, which celebrates eternal love and togetherness.

The #Besotted collection is based on everything to do with love – love birds, hearts, lock and key, and love words. It gives people a range of options to express their love.

‘#Let’sGetBesotted, Will You?’ explores Valentine’s Day as an opportunity to celebrate love with everyone. The collection is not just aimed at women, there is a separate range available for men too.

Akshay Matkar, marketing head, Candere, said, “This is our first launch in the new year and we are very excited to start with Valentine’s Day which is a celebration of love and happiness. We expect this collection to be a hit among young couples during the romantic season and they will surely be spoilt for choice with the inspiring designs we have on display.”

Rupesh Jain, founder and chief executive officer, Candere, stated, “India is slowly nursing back to health post-pandemic and we expect the mood of people to turn more cheerful in the coming days. This collection has been painstakingly curated to offer a unique series of jewellery for the discerning customer looking for class and elegance. We are anticipating a terrific response to this launch.”

Mehul Gupta, design executive, Bombay Jewellery Manufacturers, said, “The recurring theme in the #Besotted collection is love and togetherness. We have used various elements in an elegant fashion to bring out the timeless theme of love, togetherness, and happiness as two souls entwine into one. The idea is to have every piece, so lovingly crafted, reflect the idea of romance, and whisper the magic of love. As the name suggests, we expect the customers to be besotted by the collection.”

Courtesy: Economic Times