Arundhati Jewellers concludes year-long promotion with ‘Lakhpati Mega Lucky Draw’ event

With focus on rewarding loyal patrons, the event sought to strengthen the bond between the brand and its customer base, while also fostering greater interaction and engagement

Puri: Arundhati Jewellers successfully hosted its ‘Lakhpati Mega Lucky Draw’ on January 11, concluding a year-long promotion and giving customers the opportunity to win exciting prizes. The event was part of an annual initiative to reward loyal customers and celebrate their support over the years.

Customers who had made a purchase at Arundhati Jewellers over the last financial yearhad received coupons, which automatically entered them into the lucky draw. The climax at the end of the coupon distribution period was the ‘Lakhpati Mega Lucky Draw’.

SaysBrahmananda Meher, MD of Arundhati Jewellers, “This event is not just about prizes; it’s an opportunity to connect with our valued customers who have supported us over the years. We consider them part of our family.”

A total of 35 winners were selected through the draw at the event, which brought together a large number of customers in Puri. The brand expects such events to foster greater interaction with its customer base and help boost sales through enhanced engagement. “We were excited to meet our customers on this grand occasion. Where there is opportunity created for meeting and interaction, sales follows automatically,” says Meher.

The event was promoted through digital networks and newspapers.

Arundhati Jewellers, a well-established brand in Odisha, operates in nine districts of the State, with showrooms in Bhubaneswar, Cuttack, Puri, Berhampur, Rourkela, Sambalpur, Balangir, Bargarh and Bhawanipatna. Founded in 2000 by Brahmananda Meher, the business began with just five employees and a 200-square-foot space. It has since grown significantly, now employing 1,200 people and serving over 10 million customers.

Retail Jeweller India News