Wide Angle
Aksara Jewellers starts expansion plan in the UAE with new corporate office inauguration in Dubai

The Kerala-based brand is on a global expansion agenda, with store launches in Kuala Lumpur, Dubai and Kerala planned for the first half of the year. The corporate office at Gold Souq, Deira, Dubai strengthens the brand’s operational framework, enhances creativity and supports future growth
Dubai: Kerala-based fine jewellery brand Aksara Jewellers has taken a significant step forward in its global expansion agenda by inaugurating its corporate office at the Gold Souq in Deira, Dubai. The brand has a reputation for exquisite craftsmanship and a commitment to quality since 1996, and the corporate office in Dubai will strengthen its operational framework, enhance creativity and support future growth.
The inauguration event was attended by the key leadership of Aksara Jewellers including Aneez Arakkal, Chairman and Managing Director; Afsal Arakkal, Co-Founder & CEO; Muneer Noorudheen, Vice Chairman and CFO; Anas Ahmad, Co-Founder & Director; Mumaij Moidu, Director of Marketing; Mohamed Sulphy, Director of Operations; Nizar Chola, Director; and Mohamed Niyas, Executive Director.
The new corporate office provides a dedicated space for the Aksara team to foster creativity and drive strategic developments. It serves as the focal point for the brand to streamline its operations and elevate customer experience, ensuring that it stands out in the busy jewellery market of the Middle East.
Aksara Jewellers recently opened a store in Kuala Lumpur, Malaysia, as the first step towards its global expansion. Over the years, the brand has carved a niche for itself in the luxury jewellery industry by offering meticulously handcrafted pieces that blend tradition with contemporary aesthetics. By investing in a state-of-the-art corporate office, the brand aims to enhance its design, production and customer engagement processes, building on its equity in the fine jewellery industry.
The newly inaugurated office is not just meant to be a workspace, but a hub of innovation where designers, artisans and business strategists can collaborate to create masterpieces that will appeal to clientele worldwide. This step aligns with the brand’s long-term goal of expanding its global reach by opening stores in Kuala Lumpur, Dubai and Kerala within the first half of this year.
As Aksara Jewellers embarks on this new phase, it remains committed to its core values of precision and authenticity as a brand. The inauguration of its corporate office paves the way for growth and a promising future in the world of luxury jewellery.
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