Abhushan Jewellers’ festive season initiative leads to strong performance even after campaign period

The brand has attributed this impact to its 360-degree marketing approach as opposed to traditional methods employed earlier

Bhopal: Abhushan Jewellers has seen a festive campaign that it had launched in October-November last year having a strong impact on sales during the ongoing wedding season. Running across both the retailer’s showrooms in Bhopal, the campaign had drawn a large number of customers through a lucky draw and promotional offers. The grand lucky draw event was hosted at the jeweller’s No. 10 Market showroom. The event created a buzz that extended beyond existing customers, drawing in new buyers who were encouraged by the give-aways.

The campaign was strategically timed to coincide with the festive period, a peak time for jewellery shopping that leads into the wedding season. This is when customers typically plan and buy bridal jewellery well in advance, making it a crucial period for jewellers.

While the campaign’s primary aim was to engage customers during the festive period, it also played a key role in boosting wedding season sales. The promotional efforts increased brand visibility, bringing in both new and returning customers. According to internal estimates, around 8,000 lucky draw coupons were collected during the campaign period, indicating a significant rise in footfalls and purchases.

“Our goal was to enhance customer engagement and bring more footfalls to the stores,” said a spokesperson for Abhushan Jewellers. “Anyone who made a purchase during the festive season had the chance to enter the lucky draw, which featured high-value prizes like a car, an Activa scooter, televisions, refrigerators, and other major rewards.”

Although Abhushan Jewellers has run promotions in the past, this campaign stood out as one of its biggest and most impactful. “It was not just about offering incentives—it was about making a lasting impression,” said the spokesperson. The brand also commented that in the past campaigns and promotions, the marketing was carried out via traditional modes which meant that the promotions were limited to the customer base. However, with this festive campaign, the jeweller adopted a 360-degree marketing approach to increase the outreach, thereby achieving better results.

The brand said that with the wedding season still on in full swing, it is well positioned to maintain this momentum, ensuring continued customer interest and business growth in the coming months.

Retail Jeweller India News