Kakun Fine Jewellery boosts brand perception and customer engagement with exclusive styling event

The event provided attendees with styling tips, bringing special focus on how to accessorize with the brand’s jewellery and adapt it to their personal style

Lucknow: Kakun Fine Jewellery, a boutique jewellery store in Lucknow, recently partnered with Bollywood stylist and celebrity costume designer Divyak Dsouza to host an exclusive event focused on personal styling. The collaboration provided attendees an opportunity to explore the latest trends in both fashion and fine jewellery, creating a unique experience that highlighted how the brand’s jewellery pieces could be styled for a personal, empowering look.

The event allowed attendees to explore current fashion trends and styling tips, with special focus on how to accessorize with Kakun Fine Jewellery and adapt it to their personal style. Guests learnt how to style jewellery in ways that complement their body shapes and elevate their overall look. The event also emphasized the brand’s commitment to offering heirloom-quality pieces that blend with modern fashion, empowering attendees to create elegant and personalized styles with jewellery from the brand.

Aditi Gupta, Founder of Kakun Fine Jewellery, highlighted the brand’s mission to make fine jewellery more accessible and personal. “As a brand, our objective was to create an experience where jewellery felt more personal, intentional and empowering,” Gupta said. “We wanted guests to walk away not just with admiration for the pieces but with a deeper understanding of how to style them.”

The event not only met the attendees’ expectations but also strengthened Kakun Fine Jewellery’s relationship with its audience. Aligning the brand with a high-profile celebrity stylist helped position Kakun as a luxury brand associated with high fashion and exclusive experiences. The personalized engagement with customers at the event created a deeper connection with the brand, leaving guests more likely to return for future purchases.

An invite-only format helped foster a sense of exclusivity, enhancing customer loyalty and encouraging repeat business. The event attracted a highly relevant audience – individuals who value both fine jewellery and personal styling advice– making the collaboration a strategic success for the brand.

Launched last year, Kakun Fine Jewellery is a boutique store located in Gomti Nagar, Lucknow, offering handcrafted heirloom jewellery made of gold and polki, designed for the modern woman.

Written by Achal Chaubey

Retail Jeweller India Exclusive