Josco Jewellers marks Foundation Day commemoration with promotional giveaways

The week-long celebrations comprised a lucky draw and other promotions as the festive season sees a lot of bridal jewellery shoppers 

Kochi: The Foundation Day celebrations at Josco Jewellers, held in December 2024 for a duration of one week, presented a blend of tradition and modernity and aimed to create a memorable experience for customers. The jeweller celebrated the occasion with a host of initiatives and promotions curated for its customers. Keeping in mind the peak buying season in the country because of numerous weddings, the promotions targeted the brand’s audience and yielded positive results.  

One of the highlights during this week was a lucky draw event, which was well appreciated by the customers. A grand giveaway of 5 kilograms of gold added to the buzz and brought more excitement to the festivities. “People appreciated the exclusive offers but also loved our jewellery designs. This is one of the occasions where we want to ensure that customers can explore variety—be it daily wear, weddings, or festive events”, commented Tony Jose, MD & CEO, Josco Group. 

During this week, the jewellery brand put forth its curated collections to showcase its dedication to quality, innovation, and customer satisfaction. While offers and promotions remained a key highlight, the celebrations were designed to go beyond transactions, forging a deeper connection with its clients. 

To make this year’s celebration even more memorable, the brand brought out some initiatives aimed at enhancing the customer experience. These included making charges reduced to half for gold jewellery, 2 gold coins free with every Rs. 1 lakh purchase of diamond or uncut diamond jewellery, and 1 gold coin free with every Rs 75,000 purchase of gold jewellery, while 100 winners stand a chance to win 1 sovereign each through a lucky draw. 

The exclusive collections unveiled during the event had something for everyone. From lightweight jewellery perfect for everyday wear to intricate bridal sets and antique temple designs, there was a wide range to choose from. Diamonds, rare solitaires, and stunning party wear pieces were also on display, showcasing the jeweller’s dedication to offering designs that cater to all preferences. 

For those who value individuality, Josco introduced customizable designs, allowing customers to add a personal touch to their jewellery. Whether it was creating a piece for a special occasion or reflecting personal style, this option made the shopping experience truly special. 

This year’s celebrations were bigger and more inclusive than ever before. Alongside an expanded range of collections, there were exciting promotions and a strong focus on customer engagement. The jewellery brand also made wedding shopping even more rewarding by gifting a diamond ring to customers purchasing jewellery over 80 grams. This thoughtful gesture added an extra sparkle to such a meaningful milestone, ensuring it would be remembered fondly. To enhance the festive mood, the brand paid greater attention to the decor and service in the stores. 

The Foundation Day celebrations proved to be a great success for Josco Jewellers. “There was a considerable surge in footfalls, more or less the same as every year, as customers await the promotions during this season”, said Jose. The sales figures indicated strong customer interest in the offerings, with the exclusive collections and practical rewards appealing to many shoppers. 

What stood out most was the brand’s ability to balance quality and affordability. Many customers were thrilled to find high-quality jewellery at reduced making charges, which reinforced their trust in the brand. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive