Manisha Koirala ‘sparkles’ in Tanishq’s new ad campaign highlighting its natural diamonds

The campaign urges women to embrace their unique inner radiance, delving into the relationship between a woman and her jewellery, and portraying diamonds as more than just adornments

Mumbai: Leading jewellery retail brand Tanishq, from the house of Tata, has launched its latest diamond-themed TVC titled ‘Tanishq Diamonds Celebrate Your Sparkle.’ The ad film is meant to be an ode to the versatility of Tanishq’s natural diamonds, and delves into the relationship between a woman and her jewellery, portraying diamonds as more than just adornments. 

The film opens with actor Sapna Pabbi adorned in Tanishq diamond jewellery as she prepares for an evening soiree. Her diamonds catch the light in a dazzling display, enhancing her charm and self-assuredness. The narrative crescendos with a heartfelt moment when Manisha Koirala, appearing in a surprise cameo, sings a line from the iconic Bollywood song ‘Aaj Main Upar’ (she originally starred in the song track ‘Aaj Main Upar’ in the film Khamoshi) offering inspiration and passing on her timeless grace to the modern woman. This interaction bridges generational perspectives, celebrating the evolving expressions of self-assurance and individuality among women. The film’s blend of sparkling diamonds, captivating visuals and an evergreen melody celebrates women who shine confidently in their own light.

Speaking about the campaign, Pelki Tshering, Chief Marketing Officer at Tanishq, said, “Our latest film for natural diamonds is an extension of one of our core beliefs at Tanishq—that diamonds are rare and forever. Our natural diamonds symbolize the strength, grace, and aspirations that define women. Through this campaign, we celebrate their journeys, helping them to shine brighter and embrace their inner radiance. ‘Celebrates Your Sparkle’ is not a tagline; it’s an emotion. Like always, Tanishq diamonds are at the forefront, lighting up any room and the woman who adorns it. The film beautifully captures how women are not shying away from the spotlight, and roping in the iconic Manisha Koirala encapsulates this essence of feminine grace and individuality seamlessly.”

Watch the TVC here:

Ad agency Lowe Lintas has crafted the campaign, attempting to portray what diamond jewellery does for the people it adorns. Through its narrative, the film appears to underline the significance of diamonds as an emblem of personal expression and achievement while highlighting Koirala’s enduring charm and relevance in contemporary story-telling.

Retail Jeweller India News