Saras Tees Varas: Manubhai Jewellers celebrates 30th anniversary before Akshay Tritiya

The campaign stars Gujarati film star Malhar Thakar and focuses on different customer preferences that are served by the jewellery brand’s massive offer on making charges

Mumbai: It’s tough to associate comedy with jewellery, but with proper planning and astute foresight, brands can achieve superb results for special occasions. This time, Manubhai Jewellers celebrated 30 years of successful retail operations with a video campaign titled ‘Saras Tees Varas’ starring Gujarati film star Malhar Thakar.

The social media handles of the brand show three fun-filled videos featuring Thakar, each of which explores different customer preferences and how Manubhai Jewellers becomes the top choice for all three. The first video shows the actor playing a woman’s role, an influential one at that, in the family, whose references in jewellery shopping has put a smile on the face of the blushing bride-to-be.

The second video shows Thakar don the role of a husband well into years of his marital life, who has found the right variety in jewellery under one roof, as opposed to his wife’s demand of scanning the whole market for different kinds of jewellery.

The third video shows the excitement of young love, in which Thakar is seen buying diamond jewellery for his lady-love. He focuses on the right pricing for natural diamond jewellery to celebrate timeless occasions. Each of the three videos concludes with the message of 50% off in making charge of jewellery, because the brand is celebrating a rare milestone.

The campaign started on May 5 and will continue until June 5. The month-long campaign will also focus on Mother’s Day, with a video soon to launch as a heartwarming tribute to mothers.

Speaking about the efficacy of the hilarious take on jewellery purchase, Samir Sagar, Director, Manubhai Jewellers, said, “We chose Malhar Thakar, a star who represents our values of care, humility, and thoughtfulness, to lead our campaign. Our aim is not just to offer discounts but to bring joy to our customers’ faces. The campaign naturally brings a smile to your face.”

Malhar is a significant figure in the Gujarati film industry. He has also acted in several Hindi movies and has over 1.4 million Instagram followers. What sets him apart is the overwhelming love he receives from his fans. “He was the perfect choice for our campaign, which comprises four videos highlighting different aspects of our brand. Manubhai Retail has completed 30 years in Borivali. These past 30 years in retail have been an incredible journey. Our customers play a significant role in our success, which is why our campaign celebrates them,” maintained Sagar.

Retail Jeweller India Exclusive