#ShagunKiDhun: Senco Gold & Diamonds launches bangle festival with a musical campaign

Bangle Utsav features campaign with a short music video celebrating the work of Senco Gold & Diamonds karigars

In an approach that is aimed at millennials and Generation Z, Senco Gold & Diamonds has launched ‘Bangle Utsav’, a festival celebrating their range of bangles, with an original music video titled ‘Shagun Ki Dhun’. The 1-minute 30-second video features a group of faceless musicians, mostly women, coming together to play a tune on a variety of musical instruments. As the camera pans from the sitar player to the pianist, to the violinist and the drummer, the viewer is treated to Senco’s traditional and intricate collection as well as their modern range of bangles, bracelets and chains. The fusion music is based on an Indian raga, to invoke peace and prosperity.

Joita Sen, Director of Senco Gold & Diamonds, said, “We are happy to launch Bangle Utsav for our esteemed customers and to mark the occasion, we have also launched our new campaign #ShagunKiDhun, which is a tribute to the infinite creativity and power of human hands. Our bangles are not just ornaments, they are precious works of art created by the hands of master artisans to adorn the hands of every woman. Our Bangle Utsav celebrates womanhood and invites the shagun of prosperity with its exquisitely handcrafted designs in gold, diamond, and platinum.”

Courtesy: Retail Jeweller India News