Zoya’s brand ambassador Sonam Kapoor Ahuja unveils its signature ‘My Embrace’ collection

It celebrates the Zoya woman joyfully embracing all her hues, and being who she is, irrespective of the many roles she plays in life

Zoya, the diamond boutique from the House of Tata, has introduced ‘My Embrace’, an autograph collection that will serve as a signature identifier of the luxury brand. Continuing its tradition of creating fine jewellery as meaningful pieces of wearable art, Zoya’s new collection celebrates the Zoya woman joyfully embracing all her hues. Each day, each moment she lives as she is; each hue, each shade, she loves all that she is; the joy of her being she celebrates; she feels alive in her own embrace.

“At Zoya, we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys to the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes a talismanic symbol of self-acceptance, because you feel truly alive only when you embrace who you are and are comfortable in your own skin,” says Amanpreet Ahluwalia, Business Head, Zoya.

“Zoya’s ‘My Embrace’ is an iconic symbol with the soul of a woman as its muse. Translating the idea of celebrating yourself  just as you are, into a very meaningful and symbolic product, makes this collection all the more precious and close to my heart,” says Sonam Kapoor Ahuja who solidifies her friendship with the brand as its ambassador, and features in a campaign film that narrates the emotional essence of the collection.

Zoya’s ‘My Embrace’ features 26 trade-marked designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops that reflect simplicity in design yet are significant in their craftsmanship. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow with a harmonious integration of components. A combination of platinum and rose gold further enhances the collection’s graphic modernism, with a choice of wearing this symbol of a self-embrace in gold or in gold and diamond combinations.

‘My Embrace’ is a Zoya design innovation trademarked as a bangle featuring a singular pear-shaped diamond in a prominent setting. Worn singularly or stacked, Zoya’s ‘My Embrace’ is for the wardrobe of a jewellery connoisseur. It reminds the wearers to be comfortable in their authenticity, and is a symbol of self-acceptance.

Zoya, now in its 14th year of operations,has six boutiques in Hyderabad, Bengaluru, Mumbai and Delhi and Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai and Chandigarh. The brand now offers video-assisted jewellery advisory and home trials.

Retail Jeweller India News