Zoya’s ‘A Love Affair with Yourself’ campaign urges self-acceptance and self-love

According to the brand head of Zoya, the brand has consistently supported the significant bond between jewellery and its wearer. Through this campaign, Zoya pays homage to the everlasting love affair a woman has with herself

Mumbai: Zoya, from the House of TATA, has introduced “A Love Affair with Yourself,” showcasing rare symbols of self-love, a timeless tribute to the Zoya woman. Serving as the architect of one’s own fairy tale and the protagonist of one’s verse, Zoya acknowledges the muse as a sophisticate, characterized by an appreciation for the exceptional and a discerning taste for beauty. The selection of jewelry goes beyond mere adornment; it stands as a valuable gift, prompting the appreciation of one’s various moods and characteristics.

Amanpreet Ahluwalia, Brand Head, Zoya, says, “Zoya has always endorsed the meaningful connection of jewellery with the woman who wears it. Every design narrative unfurls a powerful parable of awakening her elemental feminine and becomes a talisman of self-acceptance and gesture of self-love. With this campaign, Zoya raises an ode to the most enduring love affair of all — the one that a woman shares with herself.”

This self-love journey transforms into a celebration of personal growth, as one cherishes strength, embraces individuality, and fosters a deep connection with oneself, emanating joy and satisfaction. Stepping into the sacred realm with a tender heart and graceful demeanor, the Zoya woman’s boundless femininity shines through a range of exquisite creations, where impeccable craftsmanship takes precedence.

A diamond-studded ring adorned with a pink amethyst, inspired by platonic solids, is encircled by elongated orbits of rose gold, creating a captivating display. The ‘Aeterna’ collection, drawing inspiration from the ‘Flower of Life,’ serves as a reservoir of feminine energy and potential, where sacred symbols of creation converge in timeless pieces.

A meticulously crafted bangle features a custom-cut pink amethyst, cradling the eternal bloom of the flower of life in rose gold, accompanied by clear baguette diamonds forming the ancient Vesica Piscis.

An elegant string necklace showcases the golden symbol of the flower of life intricately crafted behind a custom-cut pink amethyst in rose gold, with brilliant cut diamonds adorning the vesica piscis, ensuring enduring harmony.

The emblematic “My Embrace” serves as a tribute to self-acceptance, celebrating every aspect of oneself in its entirety. The seamless fusion of two precious metals symbolizes the joy found in embracing one’s authentic self.

An exquisite pendant, embellished with a turquoise stone and rows of sapphires, rubies, and diamonds in shifting hues, captures the elegance of the Scarlet Macaw’s feathers.

Retail Jeweller India News