Zoya launches new collection “ALIVE” at exclusive event featuring Sonam Kapoor

Inspired by the beauty of wildflowers, the ALIVE collection showcases vibrant and unexpected gemstone pairings, utilizing intricate techniques that reflect Zoya’s commitment to creativity and innovation in jewellery design 

 Mumbai: Zoya, the luxury jewellery brand from the House of Tata, has unveiled its latest collection, “ALIVE,” which aims to redefine coloured stone jewellery with exceptional craftsmanship and innovative design. The launch event was graced by Zoya’s brand ambassador, Sonam Kapoor, alongside Chief Design Officer Revathi Kant. 

Inspired by the beauty of wildflowers, the ALIVE collection radiates optimism and elegance. A standout feature of the collection is Zoya’s signature Bloom Cut, a gemstone cut that has been perfected over nearly a year to mimic the unfolding of a blossom. Each piece artfully combines precise gemstone faceting with a vibrant palette of coloured stones, ensuring that every design is both unique and emotionally resonant. 

The collection showcases vibrant and unexpected gemstone pairings, utilizing intricate techniques that reflect Zoya’s commitment to creativity and innovation in jewellery design. The ALIVE collection is a testament to the brand’s ability to merge artistry with modern elegance, setting a new standard in the world of coloured stone jewellery. 

The brand is poised for a spectacular growth trajectory in the Indian luxury jewellery scene. Speaking to media after the inauguration of the 11th flagship store of Zoya from the House of Tata in Chennai, C K Venkataraman, MD, Titan discussed the accelerated expansion and distribution in the last 4-5 years, which has put Zoya more prominently in Titan’s hierarchy of jewellery division. 

He elaborated on the calculated expansion plan of a luxury brand such as Zoya. “The retail expansion of Zoya might be limited to 2-3 stores a year in order to reach the right audience in the right cities. From Chennai, we can cater to the discerning audiences across Tamil Nadu,” Venkataraman said. 

Retail Jeweller India News