Zoya debuts on Tata CLiQ Luxury to showcase some of its versatile creations

The brand will bring collections like Aeterna and Samave, which have the aesthetically astute Zoya woman as their muse, to elite consumers

The House of Tata’s exclusive diamond boutique Zoya has partnered with Tata CLiQ Luxury to present its jewellery on the platform. This brings together two of Tata Group’s luxury brands under one roof, and allows Zoya to showcase some of the most versatile pieces from its signature collections, such as Aeterna and Samave, which feature earrings, rings, bangles, bracelets, pendants, and necklaces.

The contemporary Aeterna collection comprises rare jewels inspired by ancient symbols of sacred geometry that represent feminine energy without limits. Pieces in the collection draw inspiration from patterns such as the ‘Flower of Life’ and the sacred emblem of the Vesica Pisces, and they feature a highly feminine palette of amethyst, pink sapphire, morganites, and rose gold with powerful abstract designs.

The Samāvé collection, on the other hand, celebrates the Zoya woman’sjourney through life as she reconnects with her feminine power and relationships that nourish her. The collection expertly crafts the heartfelt symbolism of architectural lore into futuristic designs, with clean lines in rose and white gold. The latest edition features evocative masterpieces in a contemporary compendium of bangles, chain pendants, rings, and earrings that are perfect for daily wear and hold significant meaning for the inner world of the Zoya woman.

Amanpreet Ahluwalia, Business Head, Zoya said, “Zoya has always endeavoured to craft a world that is truly meaningful for the Zoya woman. Proudly Indian at heart, Zoya translates India’s rich traditional legacy of artisanship into a design language that is contemporary and global in its outlook. Zoya being on Tata CLiQ Luxury is a moment of great pride and significance for us as it is two of the finest consumer-facing luxury brands from the House of Tata coming together. This intersection of excellence illuminates the way forward for luxury.”

Gitanjali Saxena, CBO, Tata CLiQ Luxury said, “We are elated to expand our fine jewellery category with the launch of Zoya on the platform. The brand has carved a niche for itself in the fine jewellery industry in the country. Known for its distinctive style, Zoya’s deep design stories are inspired by the elemental feminine craft jewellery in a way that elevates it to a work of art. Their signature collection, Aeterna, has been innovatively designed, which allows women to style the jewellery with any kind of attire. We are excited to offer this iconic brand to our customers.”

Courtesy: indianretailer.com