Zaveri & Co. launches the Monzonite jewellery collection to celebrate 50 years in business

The collection features pieces that combine semi-precious gemstones, pearls and crystals, offering versatile designs suitable for both traditional and modern occasions

Ahmedabad: Leading jewellery house Zaveri & Co.has unveiled the Monzonite Jewellery Collection to celebrate over five decades in the business. This new collection offers pieces that feature a mix of semi-precious gemstones, pearls and crystals, creating an elegant yet contemporary aesthetic.

The Monzonite Jewellery Collection includes meticulously crafted designs, such as a layered necklace adorned with emerald stones, diamonds, and delicate pearls arranged in floral patterns. Paired with matching earrings, this piece is meant for grand celebrations like weddings. Another highlight is a set of charming chandelier earrings, designed with pink tourmalines, glowing crystals and dangling pearls.

Zaveri & Co. designed the Monzonite Collection in response to a growing demand for jewellery that blends luxury with everyday wearability. The pieces cater to contemporary consumer preferences, offering designs that can be worn with both traditional Indian attire and modern Western outfits. This versatility, combined with the fine craftsmanship and exclusive materials, ensures that the Monzonite Collection appeals to customers looking for both elegance and durability.

Zaveri & Co. has been active on the brand marketing front. Last year, the jeweller had hosted an in-store event called ‘Jewels and Journeys – A Zaveri Bridal Edit’, inviting popular social media influencers from across the city to join them at their store. The activity resulted in powerful social media engagement, with all the influencers uploading photos and reels on their respective handles, which in turn generated a lot of enquiries about the brand.

Founded in Gujarat in 1974, Zaveri & Co. has grown into a leading jewellery retailer. The brand serves a broad customer base across multiple locations, having three retail outlets in Ahmedabad and one in Surat.

Retail Jeweller India News