With rising gold prices, Pothys Swarna Mahal comes up with 5-in-1 jewellery proposition

The brand’s new offering features a convertible haram, short necklace, pendant, vanki and odiyanam, all designed to be worn in multiple styles, and are interchangeable with minimal modification

Chennai: Pothys Swarna Mahal, a prominent jewellery retailer operating in South India, has put forth an affordable alternative to purchasing different jewellery pieces amidst rising gold prices. The brand has crafted a 5-in-1 collection which allows customers to modify a single jewellery piece in multiple ways. The collection comprises of a haram, short necklace, pendant, vanki and odiyanam, which are interchangeable with minimal modification.

The multi-functional jewellery offers a versatile and practical solution for those who want a piece that can be worn in different ways, adapting to different outfits and occasions. The 5-in-1 jewellery concept combines style, functionality, affordability and convenience, allowing the brand to offer customers value for money. The brand is aggressively marketing the collection with multiple posts across its social media handles and website. Although the brand website is not equipped with e-commerce capability, it does give customers the option to send personal queries about the collection.

The brand seems to have doubled down on its own creation, as it had unveiled a 2-in-1 jewellery collection in July last year. The ‘Swarna Lakshana’ series combined two designs, primarily classic Italian and temple jewellery. Other designs like antique, plain jewellery and stone-studded jewellery too were incorporated in some pieces of the collection. The brand had marketed the collection with similar fervour, releasing a television commercial to promote the reversible jewellery collection. The ad film featured Tamil actor and producer Jyothika Saravanan, who is the brand ambassador of Pothys Swarna Mahal. The film promoted the tagline ‘two different designs at the price of one’. Major buyers of the reversible jewellery collection were from the middle and upper middle-class level of customers.

Pothys Swarna Mahal is a well-established jewellery retailer with a presence in Tamil Nadu and Kerala. Its main store is located in T. Nagar, one of Chennai’s busiest commercial areas. Part of the Pothys chain, which is known for its wide range of gold, diamond, and silver jewellery, the brand also offers custom jewellery design services, allowing customers to create pieces tailored to their needs, be it for weddings, special events or personal gifts.

The house of Pothys has a rich legacy going back over 90 years, and started as a textile company that later expanded into jewellery. Pothys Swarna Mahal is now planning to go beyond Tamil Nadu and Kerala to other parts of the country, and reach out to customers with a wide range of jewellery designs.

Retail Jeweller India News