RJ Market Watch
Tibarumal and Sons celebrates 100th-anniversary with in-store fashion show
Tibarumal and Sons recently celebrated its 100th anniversary in July. In order to celebrate the occasion, they had launched a new bridal jewellery collection rangingfrom uncut, kundanto diamond.
As a gesture to its old customers, the jeweller gave a no-strings-attached discount offer on gold jewellery. However, ongoing Covid-19 safety norms restricted customers from getting involved directly in the celebrations.
Pranav Gupta, Partner, Tibarumal and Sons, said, “The whole agenda was to launch a new collection and also as a thanksgiving to the customers for trustingus for a 100 years.” The ceremony was highlighted by a small fashion show which was organized inside the store.About 20 women, including influencers, bloggers, models and actresses from the South Indian film industry participated in the show.
According to Pranav, many weddings had to be postponed in the last one-and-a-half years due to the pandemic. People are still scared to go out of their residences.So, the jeweller wanted to renew the sense of excitement among its customerswith this event.
Written by Manoj Chakraborty
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