RJ Market Watch
BC Sen Jewellers creates brilliant commercial for occasion-less gifting
Occasion-less gifting isn’t common in jewellery. When the product is luxurious, it’s a natural tendency for its target audience to seek occasions for gifting. Nevertheless, when emotional attachment is strong, one doesn’t need occasions to thank a loved one for his/her contributions. This rakshabandhan, BC Sen Jewellers delivered a masterstroke of a Bengali commercial with their latest video.
The video shows a young man relishing childhood memories of his elder sister who’s going to be married. Reminiscing about her utterly confused character, he gets cold feet about letting her leave her family to embark on a marital journey. Seeking ways to thank her for her priceless contributions, the man chances upon natural diamond jewellery of BC Sen Jewellers and finds a diamond bangle for her.
What connects with the audience is the fine performance by the actors on the commercial. Essaying the role of the brother, Aryann Bhowmick struggles to meet his sister in the eye and thank her for everything by ‘just’ buying a piece of jewellery without any reason. The message is relayed aptly by Bhowmick’s hesitation and culminates successfully in an occasion-less gifting.
RJ Exclusive
With ‘Uncut Conversations’, Zaveri Bros Diamonds & Gold seeks to build deep, meaningful customer relationships
Thangals Jewellery celebrates International Women’s Day by recognizing employees at its all-women showroom in Dubai
Kirthi Diamonds’ new capsule collection is influenced by iconic characters and elements from Harry Potter films
Abharan Jewellers’ contest asks brides-to-be to document their in-store wedding jewellery shopping journey
India has overtaken China to become second largest diamond market: De Beers CEO Al Cook
US-based private equity firm Advent International to acquire Orra Fine Jewellery, say media reports
The House of Rose debuts in Mumbai with a 21,000 sq. ft. experiential concept space showcasing fine jewellery and luxury watch brands
Eminent jeweller Viren Bhagat sets up first global boutique in London’s Mayfair
Wide Angle4 weeks agoIndia has overtaken China to become second largest diamond market: De Beers CEO Al Cook
- Daily News1 month ago
US-based private equity firm Advent International to acquire Orra Fine Jewellery, say media reports
- Exclusive2 months ago
The House of Rose debuts in Mumbai with a 21,000 sq. ft. experiential concept space showcasing fine jewellery and luxury watch brands
- Wide Angle1 month ago
Eminent jeweller Viren Bhagat sets up first global boutique in London’s Mayfair
