RJ Market Watch
Ratlam-based Kataria Jewellers reopen stores successfully, get 80% of pre-lockdown sale
![Customers buying jewellery from Kataria Jewellers](https://retailjewellerindia.com/wp-content/uploads/2021/07/WhatsApp-Image-2021-07-09-at-4.07.49-PM.jpeg)
June 2021 has shown a lot of promise for Kataria Jewellers, Ratlam, as they reopened the store on the second week of the month. Since resuming operations, the jeweller has so far achieved 75-80% sales as compared to the pre-lockdown period.
The response from the customers has been quite good. Giving more details, Harsh Kataria, owner, Kataria Jewellers, Ratlam said, “Both diamond and gold jewellery are in good demand after the second wave of Covid-19. However, the demand for high-end or heavyweight jewellery has gone down a bit and many are opting for mid-weight or lightweight jewellery due to small weddings.”
He added that economic challenges faced due to excess medical expenses hurt the jewellery purchases after reopening the stores.”According to Harsh, most of the wedding-related jewellery purchases are happening below 120 grams.
![Ratlam Jewellers](https://retailjewellerindia.com/wp-content/uploads/2021/07/WhatsApp-Image-2021-07-09-at-4.28.59-PM-1024x614.jpeg)
Harsh was not expecting much business this time around, as the second wave of coronavirus took a more dangerous toll across the country as compared to the first wave.“We were expecting sales to be only around 15-20%, as I thought that many people would advance or postpone their wedding dates. However, that didn’t happen due to the fear of the upcoming third wave in the country. Overall, I think that we have performed above our expectations,” Harsh maintained.
Written by Manoj Chakraborty
RJ exclusive
- Personal Opinion1 month ago
Buy-back on gemstones to be on par with gold; A fear of return on the investment, more among high-end clients: Ankur Anand, Harsahaimal Shiamalal Jewellers
- Exclusive2 months ago
Prasad Jewellers’ Gold Bar Challenge fulfils multi-channel engagement goals, attracts young customers
- Maverick Greenhorn2 months ago
Segmenting retail approach to boost business performance
- Daily News1 month ago
TBZ – The Original launches its first store in Jaipur