RJ Market Watch
Verma Jewellers’ recent campaign reassures Himachal of the brand’s consumer centricity
Himachal Pradesh is a tourism hotbed. It’s the confluence of so many ethnolinguistic forms; needless to say; it’s a state full of natural beauty. When it comes to adorning the folks of the state, the people have always lauded Verma Jewellers as the indisputable leader in precious gems and jewellery in Himachal for multiple reasons, as showcased in the film.
The film reaffirms the brand legacy and recounts the brand promises. With over 50 years of presence, Verma Jewellers’ showroom spanning 5,000 square feet has become the go-to destination for more than 5 lakh people from the state and tourists. The brand provides 100% return on the value of gold, 5% appreciation on the price of diamonds in jewellery, lifetime free gold jewellery repair, and the rare promise of free replacement of diamonds of up to 5 cents. Such assurances are hard to find under one roof, and Verma Jewellers has earned that spot with customer trust.
Every retail brand plays on its merits, and for Verma Jewellers, it’s the combination of being a significant player in a market that is also a tourist attraction. The messaging and the core purpose have a delightfully welcoming tone, which upholds the brand’s regional influence and stronghold in the state.
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