Abhushan Diamonds and Gold laud inter-generational friendship via Golden Bond campaign

Golden Bond, as the name suggests, has great significance for Indians. And Abhushan Diamonds and Gold have conceptualised a brilliant series of campaigns that puts a check mark on the mother-daughter bond.

All throughout October, the brand has worked with 4 different mother-daughter duos and ‘1 gang of friends’ with innovative interactive activities such as top-notch video shoots, short interviews even involving personal trivia. The campaign holds a strong ground because it is launched right after Daughter’s Day this year.

Using relatable content from each creative asset attentively, the brand has managed to create a lot of buzz across social media handles about the key factors of shaping a mother-daughter relationship into friendship. They were the emotions that the jeweller focused on, not the jewellery, which has made it so successful.

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