Tanishq Ropes Nayanthara as Its New Face for South India

Jewellery brand Tanishq has roped in Nayanthara as the new brand ambassador. The popular and award-winning south Indian actress will talk about the goodness of the brand and relevance of buying pure gold and quality jewellery and as part of the association, starting with Akshaya Tritiya, she will regularly feature in all ad campaigns, print, outdoor and TVC.

The decision is taken in a bid to further strengthen its strong position in south India.

Speaking on the new appointment, Deepika Tewari, AVP – marketing jewellery division, Titan Company said, “We are happy to rope in Nayanthara as our new brand ambassador for southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for southern markets. South is a key market for Tanishq and we have aggressive plans to launch new stores, new collections specific for the southern markets, expand our wedding jewellery line ‘Rivaah’ for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South.”

Nayanthara said “Tanishq is an iconic brand and I am proud to be part of it. Their exquisite jewellery and beautifully crafted designs have left me thoroughly impressed. With this association, I’m really excited and thrilled to explore the fascinating, curated new collection that Tanishq offers to its customers in the southern markets.”

The TATA group company has retail chain spreading across over 278 exclusive boutiques in 174 cities. According to the company, it offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks.

Courtesy: Brand Equity