Tanishq releases heartfelt Father’s Day campaign  

The ad film showcases the journey of a father, as portrayed and supported by his daughter across various times of her life 

Mumbai: Tanishq has launched a heartfelt campaign to commemorate Father’s Day to celebrate the beauty of the emotional bond between fathers and daughters. This film captures the essence of the evolving relationship between fathers and their daughters, highlighting the subtle yet profound impact daughters have on their fathers’ lives. 

This Father’s Day, Tanishq honours the fathers who unlearn from their daughters. The film poignantly captures the journey of a daughter’s life from childhood to adulthood, highlighting the emotional connection and unspoken understanding that deepens their relationship over time, creating a beautiful life journey together.

Starting from getting the name of each family member engraved in the plate to helping the woman of the house equally, the man in the TV commercial learns to be a better father via heart-felt prompts from the daughter. Journeying from inter-personal relationship to battling age-old perspectives towards independent women, the father outshines himself with unfathomable love from his daughter. 

Fathers learn and evolve through their daughters’ perspective, symbolising a modern-day partnership built on love and mutual growth. Tanishq celebrates this journey of empowerment and transformation, reflecting the true essence of fatherhood in today’s world. Fathers who raise strong daughters are, in turn, shaped by them. When fathers make room for their daughters to grow, they help create a more expansive and inclusive world.  

Speaking about the experience, Pelki Tshering, CMO of Tanishq, said, “This Father’s Day, we not only celebrate the invaluable role fathers play in nurturing and raising their daughters into remarkable individuals but also recognise the profound influence daughters have in shaping their fathers’ perspectives, regardless of age.” 

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