Tanishq Launches ‘Welcome to Tanishq – Aapke Apne Hain Hum’ Campaign

Jewellery brand Tanishq has launched an interesting campaign, ‘Welcome to Tanishq – Apke apne hain hum’ depicting the various aspects which makes it one of the most loved jewellery brands in the country. The campaign has released a series of videos which encapsulate the emotions that run across the customer’s mind and how these apprehensions are understood and well taken care of by Tanishq. A Tanishq is for all and this campaign is the brand’s way of saying it to all that, “Aapke apne hain hum.”

Conceptualised by Lowe Lintas, the campaign speaks about customisation, purity and range of products that Tanishq offers to their customers.The customisation aspect highlights how Tanishq has been taking care to deliver the best product by satisfying the exact requirements of each customer.

The Purity aspect highlights how Tanishq takes extra care in manufacturing their product. The state-of the-art Karatmeter present at every Tanishq store is a very accurate way of measuring the purity of gold. Tanishq also plans to offer a wide range of products in order to appeal to their customers located across the country. The range of products are designed to cater to both the north and south markets.

Speaking about the film, Deepika Tewari, associate vice president – Marketing, Jewellery Division at Titan Company said, “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience.”

Meanwhile, Sagar Kapoor, creative head at Lowe Lintas, said, “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customisation, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

Courtesy: ET Brand Equity