Campaign focuses on putting stylish jewellery designs into people’s wardrobes while allowing them to retain the emotional and investment value of their old gold Omnichannel fine...
Advertisements have become suave. They are no longer in-your-face, and it serves them to not be so, as target audience needs to understand the brand messaging...
Ensuring that customers get to keep hallmarked jewellery only, Prince Jewellery recently launched a new scheme wherein customers can exchange their old gold jewellery with new...
The idea of weddings was recently tweaked a little for the Indians. The gathering has shrunk to immediate relatives and close friends, week-long festivities are now...
Gold jewellery retail is a shimmering business in ways more than one. But a warren of risks that have built up of late – such as higher import duty,...
To celebrate the spirit of love this Valentine’s Day, Senco Gold & Diamonds, the largest jewellery retail chain from Eastern India, launched an exclusive range of...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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