The online contest, promoted on Instagram with the same hashtag, is part of the ‘Aabhar’ campaign through which the brand expresses gratitude to its customers on...
The most significant impact of the COVID-19 pandemic over the last three years has been the acceleration of technology in every sector, including jewellery. A panel...
189 year old legacy jewellery brand, PNG Jewellers, pursues an art form that is a testament to our proud heritage. Every year, for the bridal season,...
Latest research shows younger consumers extremely interested in buying precious colored gemstone jewelry, even engagement rings. 9 February 2021- Austin, Texas: Over 93% of U.S. jewelry...
After taking storytelling and consumer engagement to a whole new level with their ‘golden bond’ campaign last year, Verma Jewellers have come up with its second...
mirrAR is the first ever real-time Augmented Reality (AR) tech platform for the Gems & Jewellery Industry that lets shoppers virtually try-on jewellery without physically wearing it,...
The World Gold Council, the market development organisation for the gold industry, has today launched its new Retail Gold Investment Principles (RGIPs).These Principles are designed to...
The use of jewellery in India goes back to more than 5000 years ago, some ancient Indian jewellery was also found from the Indus Valley civilization....
Customer-centricity is the key to omnichannel success. As brick-and-mortar Jewellery retailers make their transition into omnichannel retail, they often fall short in meeting demanding customer expectations....
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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