Konika Jewellery has pulled off an impressive cross-branding initiative. The brand has collaborated with Diadem, a Chennai-based bridal designer saree brand, and showcased their latest jewellery...
Cross-branding jewellery and clothing is a very delicate move. Excellent product positioning is required for a potential jewellery customer to fall in love with a dress...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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