The millennial generation is prompting jewellers to rethink their marketing strategies to appeal to this tech-savvy, conscious, and trend-driven demographic. From innovative communication through influencers and...
New collaboration possibilities, where jewellers can work together towards shared goals and emerging growth opportunities through franchising, was the topic of a discussion by a panel...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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