Svaraa Jewels opens large format showroom of lab-grown diamonds at Borivali, Mumbai

With an area of 2,000 sq ft, it is Svaraa Jewels’ second showroom after its flagship store at Ahmedabad. The inauguration was attended by family members and well-wishers of the jeweller 

Mumbai: Svaraa Jewels recently inaugurated their second showroom at Borivali, Mumbai. With 2000 sq ft area, the store has become the largest retail destination for lab-grown diamonds in Maharashtra.

This store is a destination for those seeking unparalleled beauty without compromising ethical standards. The grand opening of Svaraa Jewels Borivali store marks the dawn of a new era in sustainable luxury through the evolving market of lab-grown diamonds, known for their ethical sourcing and environmental friendliness. 

The inauguration was attended by family members and well-wishers of the jeweller. Be it daily wear or high-ticket purchases for heirloom jewellery, Svaraa Jewels’ commitment to these values is embodied in their vast collection under one roof, now available at Borivali, Mumbai.

Beyond the extensive collection lies a personalized shopping experience tailored to each customer’s desires as the brand focuses on ethical luxury. Speaking about the launch, Chahat Shah, CEO, Svaraa Jewels (Kalamandir Jewelers Partnership) said, “The second store of Svaraa Jewels is a franchise store and is the biggest showroom for lab-grown diamond jewellery in Maharashtra. There are over 2000 in-store designs, with over 200 SKUs in solitaires only, with over 40 product combos. The store décor is the same as that of our flagship store in Ahmedabad, which was set up in 2022.”

Mumbai is a hotbed for the jewellery market and according to Chahat, Borivali has become the new ‘Zaveri Bazaar’ with new brands opening their showrooms in the locality. “With Borivali, we want to cover the entirety of Mumbai. We are also planning to open a new store in Bengaluru,” Shah added. 

Courtesy: theprint.in