Strong footfall and genuine buyers define Vipul Jewellers and Raj Ornaments’ success at IIJS Premiere 2024 

Vipul Jewellers and Raj Ornaments experienced a successful IIJS Premiere 2024 at the JWCC, where they observed consistent demand for their specialised collections. Both companies navigated the event’s challenges with strategic focus, solidifying their market presence 

Mumbai: The IIJS Premiere 2024 has always served as a significant platform for many jewellery manufacturers, offering them an opportunity to showcase their collections and interact with a diverse clientele. This year, the state-of-the-art facilities at JWCC not only enhanced the overall experience for exhibitors and visitors but also provided a conducive environment for high-level business interactions. Among the exhibitors at JWCC, The Retail Jeweller interviewed Vipul Jewellers (JIO-S 31N), led by Managing Director Rupin Soni, and Raj Ornaments (JIO-S 32H), headed by Owner Ashvin Lodhiya, who had a distinct yet equally successful experiences at the event.  

Vipul Jewellers, a company with a strong legacy in the jewellery industry, expanded its presence at JWCC in this year’s IIJS by increasing its stall size from 9 square meters to 12 square meters. This move allowed them to cater to a larger clientele, particularly from the South Indian market, which has always been a stronghold for the company. Rupin Soni noted that the first and fourth days of the exhibition were particularly fruitful, witnessing significant footfall and strong business outcomes. Soni emphasised the company’s focus on lightweight jewellery with a heavy look, crafted exclusively in 22-carat gold, a trend that resonated well with their customers. “This year, we saw a varied response across different days, but overall, the event was a success. Our expansion in space allowed us to serve more clients simultaneously, which directly impacted our sales positively,” said Soni. Talking about the recent reduction in import duties, Soni pointed out that the genuine buyers remained unaffected by these changes, focusing instead on the quality and uniqueness of the jewellery 

Raj Ornaments, known for their expertise in antique jewellery, also enjoyed a remarkable presence at the IIJS Premiere. Specialising in bangles and pendant sets, the company targeted a younger demographic, specifically those aged between 16 to 40 years. Ashvin Lodhiya observed a strong demand for their 22-carat antique pieces, particularly from retailers across South India. “Our items have consistently attracted a good response, and this year was no exception. The first day was particularly overwhelming, with an extraordinary footfall that set the tone for the entire event,” commented Lodhiya. Despite economic fluctuations and changes in import duties, the demand for their antique collections remained robust. The company has made a deliberate choice to maintain its focus on high-quality, antique designs rather than shifting to lighter or lower-carat options, even as other market players may adjust their offerings. 

Both Vipul Jewellers and Raj Ornaments highlighted the importance of participating in IIJS Premiere, noting that it not only provided them with substantial business opportunities but also enabled them to stay connected with the latest market trends and customer preferences. Both companies reported positive business outcomes and strong engagement with their target markets. 

Written by Maithili Patange  

Retail Jeweller India Exclusive