With ‘Chomok Bhora Dhanteras’, Shyam Sundar Co. Jewellers seeks to draw customers into buying gold and diamond jewellery

To be held from October 21 to November 2 across its outlets in Tripura and Kolkata, the event highlights include daily lucky draws for gold coins, and a chance to win a scooter in the mega draw

Agartala: Shyam Sundar Co. Jewellers is all set to host its annual ‘Chomok Bhora Dhanteras’ festival from October 21 to November 2, 2024 across its outlets in Tripura and Kolkata. The jeweller’s event, in its 19th year now, celebrates Dhanteras, a time for welcoming the Goddess of wealth and fortune, through the purchase of gold and diamond jewellery.

The brand has communicated that customers can look forward to a host of discounts and promotional draws, all wrapped in the festive spirit of gifting. Some of the festival highlights include daily lucky draws for gold coins, and a chance to win one of three scooters in the mega draw, available to all customers participating in both the ‘Sharadiya Swarna Sambhar 2024’ and ‘Chomok Bhora Dhanteras 2024’ promotions.

The 13-day event will bring to customers an array of exclusive jewellery collections, including designer handcrafted pieces, traditional and trendy bridal jewellery, and a selection of affordable diamond jewellery adorned with gems and precious stones.

In addition to these promotions, the jeweller will continue to provide popular services such as the ‘Sonay Sohaga’ discount scheme for jewellery purchase, an old gold exchange facility, and options for buying gold and silver coins as well as silver utensils.

Rupak Saha and Arpita Saha, Directors of Shyam Sundar Co Jewellers, unveiled the much-anticipated ‘Dhanteras Dazzle’ collections at a special preview to kick off the festival season. “Dhanteras is all about welcoming home the Goddess of wealth and prosperity,” said Rupak Saha. “We initiated ‘Chomok Bhora Dhanteras’ 18 years ago to provide our customers an opportunity to purchase gold and diamond jewellery while praying for family fortune.”

He added that the event has grown significantly over the years, both in the variety of festive collections and the range of gift-wrapped offers. “We thank our customers for their continued support and promise to uphold their expectations of excellence in design and craftsmanship,” he added. The ‘Chomok Bhora Dhanteras’ celebration will take place at all Shyam Sundar Co. Jewellers showrooms across Tripura (Agartala, Dharmanagar and Udaipur) and Kolkata (Gariahat, Behala and Barasat).

Retail Jeweller India News