Shobitam’s ethnic collection ‘Shobitam Zevar’ adds to brand’s fine jewellery range

A notable highlight from the collection is the reinterpreted Maharashtrian nath, a traditional nose ring, which has been transformed into an elegant pendant, showcasing the brand’s innovative approach to design

Mumbai: In a significant move that marks its fifth anniversary, Shobitam, a globally recognized direct-to-consumer (D2C) ethnic fashion and jewellery brand, has launched its Shobitam Zevar collection. This adds to the brand’s diverse portfolio, bringing in a blend of traditional Indian craftsmanship and contemporary design aesthetics.

Founded on a vision to globally disseminate the rich narrative of Indian handloom, Shobitam has been at the forefront of offering unique ethnic fashion and jewellery. The launch of Shobitam Zevar celebrates the intricate beauty of Indian culture while catering to modern tastes. The collection features a variety of handcrafted jewellery pieces, including necklaces, bracelets, anklets, earrings, nose pins, and rings, all fashioned from authentic 92.5 silver.

The brand’s recent campaign, ‘If It’s a Saree, It’s a Shobitam’, featuring brand ambassador Vidya Balan, invites women worldwide to embrace the saree revolution, further solidifying Shobitam’s position as a leader in the ethnic fashion industry. Through initiatives like these, Shobitam continues to inspire a global audience, encouraging them to explore and celebrate the rich tapestry of Indian culture through fashion.

The Zevar collection, along with a newly unveiled ‘Kids Collection’ that sports an ethno-modern design, embodies timeless Indian motifs reimagined for today’s global audience. A notable highlight from the collection is the reinterpreted Maharashtrian nath, a traditional nose ring, which has been transformed into an elegant pendant, showcasing the brand’s innovative approach to design.

Retail Jeweller India News