Senco launches 2024 edition of its Bangle Festival with video campaign on family heirlooms 

The video illustrates the journey of life through its various stages, with each phase symbolized by a unique piece of jewellery from the brand’s new ‘Circle of Life’ collection   

Kolkata: Senco Gold & Diamonds has launched the 2024 edition of its Senco Bangle Festival, also known as Senco Bangle Utsav. This year’s collection, themed ‘Circle of Life’, comprises an array of bangles and bracelets, crafted to appeal to a wide range of tastes and occasions. 

In keeping with its innovative marketing strategy that encompasses story-telling, Senco Gold & Diamonds has also released a compelling video film on social media to mark this year’s Bangle Festival. The video illustrates the journey of life through its various stages, with each phase symbolized by a unique piece of jewellery from the collection. It portrays how these bangles and bracelets can serve not just as adornments but also as cherished family heirlooms, passed down through generations. 

The narrative of the video emphasizes the timelessness and versatility of the jewellery. According to the brand’s social media posts, the collection is designed to “celebrate the enduring connection between past, present and future generations, highlighting the role of these jewellery pieces in family legacies”. 

The ‘Circle of Life’ collection features jewellery spanning everyday wear options in 18kt and 22kt gold and lightweight diamonds to more traditional items such as the sankha, pola and chur, catering to both modern sensibilities and cultural heritage. 

The Senco Bangle Festival continues to be a significant event for the brand, attracting attention for its ability to fuse classical jewellery designs with modern fashion trends. This strategic approach has helped Senco Gold & Diamonds maintain a constant connection with diverse consumer bases, ranging from young, style-conscious individuals to those with a preference for more traditional and ceremonial wear. 

Throughout the Bangle Festival, Senco is also offering up to 100% off on jewellery making charges.  

Retail Jeweller India News