Senco Gold & Diamonds Group pledges contribution to relief funds in Nation’s fight against COVID-19 pandemic

Kolkata-based Senco Gold & Diamonds Group in its continued commitment towards supporting the nation in its fight against COVID-19, has pledged INR 1.5 Crores towards the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) set up by the Hon’ble Prime Minister Narendra Modi and West Bengal State Emergency Relief Fund set up by the Hon’ble Chief Minister Mamata Banerjee cumulatively. The overall contribution also includes one day’s salary of more than 2500 Group employees as well as contribution from the Senco Gold & Diamonds Franchisees.

Nation is now facing an unprecedented crisis and needs the service of organizations and resources like never before. In such time, Senco Gold & Diamonds Group has stepped forward to show its solidarity and ardent support towards all the initiatives undertaken by Government to fight against this pandemic.

Mr. Shaankar Sen, Chairman, Senco Gold & Diamonds Group said, “The world is currently putting up a spirited fight against COVID19. The Government of India along with West Bengal State Government has so far done exemplary work to contain the spread of the virus. Senco Gold & Diamonds Group stands united with the nation and Government’s efforts to overcome the unprecedented coronavirus pandemic, which is impacting the lives of millions of people, and countries across the globe in recent times. We will try to the best of our capabilities to serve our customers, employees, communities and country.  All of us would have to do whatever it takes to alleviate and enhance the quality of lives of the communities we serve.”

Senco Gold & Diamonds also announced that there would be no salary cuts and the company will remain committed to pay all its employees at 100 plus showrooms their full salaries, regardless of the impact on company’s overall business.

About Senco Gold & Diamonds

Senco Gold & Diamonds, founded in the year 1938 by late Sri MC Sen is one of the oldest jewellery organizations in India. Headquartered in Kolkata, Senco Gold & Diamonds has more than 100 stores across India and is the largest jewellery retail chain from Eastern India. Senco Gold & Diamonds has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year. Senco Gold & Diamonds exports to countries like USA, UK, Singapore and Middle East.

Courtesy: Retail Jeweller India News Service